Campus
6 Courses
[26-1T]
In a constantly evolving professional sports environment, strategic leadership, solid financial vision, and the ability to drive digital transformation are essential for those aiming to lead top-level sports organizations. The Executive Master in Strategic Senior Management in the Sports Industry combines the knowledge of financial strategy, technological innovation, commercial strategy, and legal regulation in professional sports, equipping executives with an integrated skill set to face the sector’s challenges.
[26-1T]
The sports industry is undergoing an accelerated transformation driven by digitalization, financial optimization, and a renewed focus on youth development. This executive postgraduate program offers a unique and integrative view across three strategic areas—Technology & Innovation, Finance, and Youth Development—essential for professionals aiming to lead the evolution of sports organizations.
Throughout the program, participants will explore the challenges and opportunities shaping modern sports entities, gaining practical skills and strategic insights to lead high-impact projects, manage digital products, ensure financial sustainability, and drive grassroots-to-professional development models. The program culminates in a final case project that integrates all acquired competencies in a real-world business scenario.
[26-1T]
Executive Postgraduate in Commercial Strategy and Legal Regulation of Professional Sport is a comprehensive program designed to train professionals in the strategic management of sports. Through three key areas — Business, Legal, and Sponsorship — and six specialized programs, participants will gain in-depth knowledge of the sector, from sponsorship management and intellectual property to athlete contract negotiation and the football business as a whole.
The program also includes an exclusive on-site day at FC Barcelona’s facilities, where participants will present their final project to industry experts.
The postgraduate in Sports Analytics is designed to equip professionals with the analytical and technical skills needed to lead data-driven decision-making in the sports industry.
Covering key areas such as sports analytics, data management, and advanced data analysis techniques, participants will gain hands-on experience with tools like Python, Pandas, Spark, and SparkSQL. The program also explores practical applications including athlete profiling, performance clustering, and strategic insights through data visualization. Ideal for those seeking to transform raw data into competitive advantage, this program bridges the gap between sport performance and analytics innovation.
[26-1T]
El Postgrado Ejecutivo en Estrategia Comercial y Regulación Legal del Deporte Profesional es un programa integral diseñado para formar profesionales en la gestión estratégica del deporte. A través de tres áreas clave — Negocio, Legal y Patrocinio — y seis programas especializados, los participantes adquirirán un conocimiento profundo del sector, que abarca desde la gestión del patrocinio y la propiedad intelectual hasta la negociación de contratos de deportistas y el negocio del fútbol en su conjunto.
El programa incluye además una jornada presencial exclusiva en las instalaciones del FC Barcelona, durante la cual los participantes presentarán su trabajo final ante expertos de la industria.
[26-1T]
La industria del deporte está experimentando una transformación acelerada impulsada por la digitalización, la optimización financiera y un enfoque renovado en el desarrollo de la juventud. Este programa ejecutivo de posgrado ofrece una visión única e integradora en tres áreas estratégicas: Tecnología e Innovación, Finanzas y Desarrollo de la Juventud, esenciales para los profesionales que buscan liderar la evolución de las organizaciones deportivas.
A lo largo del programa, los participantes explorarán los desafíos y oportunidades que dan forma a las entidades deportivas modernas, adquiriendo habilidades prácticas y conocimientos estratégicos para liderar proyectos de alto impacto, administrar productos digitales, garantizar la sostenibilidad financiera e impulsar modelos de desarrollo de base a profesionales. El programa culmina con un proyecto de caso final que integra todas las competencias adquiridas en un escenario empresarial del mundo real.